— Meet the founder —
Boutique Care by
Mara Guilford
Lanier Pristine is a founder-led boutique cleaning company in Gainesville, GA. Mara Guilford has cleaned professionally since 2005. She founded the business in 2018 as All Seasons Cleaning Services, renamed it Lanier Pristine in 2022, and it has specialized in Lake Lanier homes since 2020. She still leads the work across the 12 cities we serve, caring for clients in English, Portuguese, and conversational Spanish.
— Our story —
The Heart Behind
Gainesville's Boutique Cleaning Team
"I was raised to believe trust is the top of everything — that when you finish working in someone's home, every detail should show you took it seriously."
I grew up in Curitiba, in southern Brazil, and came to the United States in 2005, for work, for a change, and to learn another language. I spent the next several years cleaning homes as a helper, then as a supervisor. In 2018 I started my own service as All Seasons Cleaning Services. The lake became the specialty in 2020, and in 2022 I renamed the business Lanier Pristine, which placed me where I actually live, where I clean, and where the families I serve call home.
The way I approach a home is, I think, very Brazilian: detail-driven, never rushed. That's why I keep a small dedicated team and don't rotate crews. There's a young couple on Lake Lanier I've cleaned for since their baby was born; he's two now, and watching him grow up is one of the small privileges of this work. From recurring cleaning to deep cleans, the same hands every time, in Gainesville and the eleven cities around it, is the work. The Portuguese word I'd choose for it is confiança: trust, plus the care of a job well done. How growing up in Brazil shaped this business
— Our journey —
Two Decades in the Trade. Boutique on the Lake Since 2020.
- 2005
Arrived from Brazil
Mara Guilford arrives in the United States from Curitiba, Brazil and begins her career in residential cleaning as a helper.
- 2018
Founded the Business
Mara founds her own service in North Georgia as All Seasons Cleaning Services.
- 2019
Best of Dawsonville
The business receives the 2019 Best of Dawsonville Award for House Cleaning Service, as All Seasons Cleaning Services.
- 2020
A Lake Lanier Specialty
The operation refocuses on the Lake Lanier corridor, and lake houses and vacation rentals become the specialty.
- 2022
Renamed Lanier Pristine
All Seasons Cleaning Services becomes Lanier Pristine, a name that places the work where Mara lives and cleans.
- 2024
1,000+ Homes
Past 1,000 homes cleaned, with a perfect 5.0 Google rating.
— Our values —
What Drives Us
Consistency Over Convenience
We assign the same small team to your home every visit. Knowing a home means better results.
Detail Over Speed
Never rushed. We treat your house the way we would want ours treated.
Transparency Always
Flat-rate pricing, no contracts, and a 24-hour re-clean guarantee.
Eco-Conscious Care
Professional-grade products that are safe for your family, pets, and Lake Lanier.
How these values play out in practice Our Approach
Our Credentials
Licensed & Insured
Licensed, insured, and bonded, with documentation available on request.
Award Winning
2019 Best of Dawsonville Award recipient.
Eco-Friendly
Professional-grade, eco-friendly products safe for children, pets, and the lake.
Common Questions About Our Team
Are you the same company as All Seasons Cleaning Services?
Yes — Lanier Pristine is the 2022 rebrand of All Seasons Cleaning Services. Same team, same Mara-led service, new name and refreshed standards. Many of our older reviews still reference the original brand.
Will I have the same cleaning team every visit?
Yes — that's our boutique model. Unlike rotating-crew franchises, you'll have the same small dedicated team every visit, so they get to know your home, your preferences, and any pets.
Ready to Experience the Difference?
Get a free, no-obligation quote today.